Yiyun Art’s vision is to promote refined interpretation of ancient Chinese writers’ lifestyle, extend and revive the cultural spirit, while keeping it relevant to modern lifestyle. We are inspired by the constantly changing shape of clouds, so we transformed the simplified Chinese character of cloud (“yun”) into a unique brand identity and visual image to symbolize how culture can be passed down and constantly updated. Meanwhile, as brand advisor, we participated in the development and planning of the brand’s exhibition concept, visual image design and art direction. From content to image, Yiyun’s aesthetics is presented to the full.