Where it all began – a multi-space for the next three decades Deamark is committed to creating new values where it all began. The rebranding project marks the beginning of the second 30 years for the company. From space, experience, identification design to visual composition, all elements are integrated to update Deamark’s communication strategies and to build its image as a professional agency. The key is to establish the new generation’s business and communication models – it’s an agency that creates human connections with professional tools. Designed to accommodate various scenarios and needs, the space built with H beams is where visitors can try out the most advanced tools, events and exhibitions can be held, live streamed tutorials can be filmed, motorbikes can be repaired and maintained.

The new space allows the tools to be introduced to the public in a friendly, professional, and interesting way. The multi-space for work, communication, promotion, teaching and display is where stories of the brand are told. The H beam rigging system on the first floor can be used to display heavy equipment; information boards hung on the sliders can be added to showcase featured products and posters. The rigged platform in the center of the space can be used for display, work and lighting. The basement floor has a more relaxing vibe: enjoying coffee in a space surrounded by plant walls and boxes creates the very much needed healing moment. In addition to space design, we also created a consistent look for the company’s logo, palette, posters, story wall, catalog and business card to present its image as a professional agency.