"Light is the medium of life, in which we are omnipotent."
INLIGHT is an LED lighting brand which insists on keeping its entire production line in Taiwan. By integrating a bright yellow color block into the logo of INLIGHT, the design aims to celebrate the ubiquity of light and how we are guided by light in all aspects of work and life.
In the overall packaging design, all sides of the block are illuminated by light. The radiating bright yellow color blocks sit at the core of the design and can be easily applied in packaging of different forms and sizes systematically. When the packaging blocks are stacked and displayed together, INLIGHT products naturally stand out because they are eye-catching and easy to recognize.
引光品 INLIGHT 堅持全程為MIT台灣製造的LED燈具品牌。識別設計概念中傳遞光的無所不在，光引領著工作與生活各種面向；以鮮明的黃色色塊融合在 INLIGHT的標準字設計中。
- Creative Director
- Chih Ling Wang