Located in Taipei 101, Naan Stop is a new quick-service brand created by the culinary team behind Tienmu Saffron. Rooted in the vibrant culture of classic Indian street food, the brand blends two core values: a bold lifestyle attitude and the warmth of Indian culinary traditions. The name “Naan Stop” is a playful double entendre—referring to both the iconic Indian flatbread (naan) and the idea of nonstop energy and everyday comfort.

Design Concept The brand’s visual identity draws inspiration from the relaxed rhythm of Indian street life and the bold richness of spice culture. It strikes a balance between youthful energy and cultural depth—offering a timeless yet modern expression of a flavorful, non-stop lifestyle.

Logotype
A hand-drawn, rounded script captures the brand’s approachable and handcrafted essence, evoking both artisanal quality and street-style freedom.

Color Strategy
The palette pairs high-contrast, energetic hues—like spice orange and sapphire blue—to create strong visual impact and evoke the sensory memory of Indian cuisine.

Photography Style
Rich, saturated imagery highlights the warmth, steam, and texture of freshly made Indian street food—bringing the customer closer to the flavor and atmosphere.