Buerjia Suancai Fish is all about the spicy, tangy, and crunchy flavors of authentic Sichuan cuisine. Brand concept revolves around 'The one and only taste of home.' We've simplified name from 'BUERJIA' to the memorable 'B2J,' keeping the fish scale shape in the 'B' letter. Warm brown, vibrant red, and cozy gray tones define brand's color palette, reflecting energetic vibe. With theme illustrations enhancing product features, conveying a youthful and dynamic brand atmosphere.

In the spatial planning incorporates dominant red and complementary grays. Creating a warm and inviting ambiance through fish scale-inspired grids, red brick walls, woven fish trap-style lighting, and wooden furnishings. Customized exterior designs adapt to the varied image requirements of new store openings.