Following the success of INPARADISE, a buffet restaurant featuring dishes from all over the world, Feastogether Corporation has made its foray into Japanese cuisine with new brand SUNRISE. Cizoo created the brand design based on the concept of "Nine Flavors of Japan," as one of the Chinese characters of the brand name is a combination of the characters of “nine” and “sun,” and the latter is also the acronym of Japan. It reflects the nature of the brand as it features nine categories of Japanese cuisine.

Each of the nine themed dining areas is named after a specific Japanese flavor or cooking technique: sake bar “Lizhuo,” freshly prepared sashimi area “Sheng Sheng,” kaiseki appetizers and freshly made nigiri sushi “Qiaozhi,” dessert area “Chenggan,” barbecue area “Yunzhi,” tempura area “Heyang,” teppanyaki area “Zhishao,” pot food area “Zhizhu,” and steamed food area “Xunchui.” In collaboration with Touchbeing Design and R Concept, Cizoo created a new, fun space for Japanese cuisine to be explored.

The overall image planning and design covered brand identity, application of operating supplies, space identity and sign system of the dining area. From the story behind the space to details such as operating supplies, we slowly built up the new aesthetic experience offered by Feastogether Corporation.