Sunrise

旭集

Following the success of INPARADISE, a buffet restaurant featuring dishes from all over the world, Feastogether Corporation has made its foray into Japanese cuisine with new brand SUNRISE. Cizoo created the brand design based on the concept of "Nine Flavors of Japan," as one of the Chinese characters of the brand name is a combination of the characters of “nine” and “sun,” and the latter is also the acronym of Japan. It reflects the nature of the brand as it features nine categories of Japanese cuisine.

Each of the nine themed dining areas is named after a specific Japanese flavor or cooking technique: sake bar “Lizhuo,” freshly prepared sashimi area “Sheng Sheng,” kaiseki appetizers and freshly made nigiri sushi “Qiaozhi,” dessert area “Chenggan,” barbecue area “Yunzhi,” tempura area “Heyang,” teppanyaki area “Zhishao,” pot food area “Zhizhu,” and steamed food area “Xunchui.” In collaboration with Touchbeing Design and R Concept, Cizoo created a new, fun space for Japanese cuisine to be explored.

The overall image planning and design covered brand identity, application of operating supplies, space identity and sign system of the dining area. From the story behind the space to details such as operating supplies, we slowly built up the new aesthetic experience offered by Feastogether Corporation.

饗賓餐旅集團旗下繼 「饗饗」世界料理主題 Buffet 之後,進一步挑戰日本料理的新品牌。囍樹以「日之九味」為概念,「旭」字是「九」+「日」,餐廳命名為「旭集」即是九個日本風味的集合,依此定義出「日之九味 和食集錦」為品牌發展核心。

九大主題餐區命名以日本風味與烹調方式發展分區,包括:「麗酌」(Sake Bar)、「生盛」(現點生魚片)、「巧鮨」(懷石小點、現作握壽司)、「澄甘」(甜點區)、「醞炙」(燒烤區)、「和揚」(炸物)、「旨燒」(鐵板區)、「汁煮」(鍋物),以及「旬炊」(蒸物)等,囍樹同步與拓質空間設計、人二軟裝設計一同形塑日本料理之遊逛新空間。

整體形象規劃設計包括:品牌識別、營業用品應用設計、空間識別設計、餐區指標系統設計...從大的空間故事情境至小的營業用品不可缺一的一步步營造饗賓餐旅的美學新體驗。

Creative Director
Chih Ling Wang
Designer
Yun Fang Liu
Yo Hsin Lin

Logo

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Visual Identity

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Application

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Concept & Naming

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Store Identity

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Signage System

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