Jiun Yo

俊侑包裝

Established in 1997, Jiun Yo Co., Ltd has 20 years of experience in packaging design and customized product development; it mainly sells eco-friendly packaging products to clients in Europe and the United States. Holding the vision to offer its global clients more holistic, and integrated professional packaging solutions, the company decided to redesign its brand image to redefine its core values: professionalism, innovation and environmental responsibility.

We decided to incorporate the company name into the brand identity, so that it’s easy for people to pronounce and remember. “J” of Jiunyo is transformed into the image of rolled paper to symbolize food packaging, and the year “1997” is shown to reinforce the company’s professional experience; both helped enhance recognizability of the brand image. A bilingual brand book, leaflets of product ranges and corporate gifts are created to help the company accurately communicate its brand values at international trade fairs.

俊侑包裝成立於1997年,二十年的包裝設計與客製開發經驗,主要經營歐美環保包裝市場。期許企業在未來發展中能提供全球客戶更全面的專業包裝整合方案,因而希望品牌形象可以同步提升,重新定義俊侑的三大核心價值:專業、創新、環保。

品牌識別設計的概念以俊侑全名呈現,有助發音及記憶。將 JIUNYO 的字母 J 以紙捲包裝的意象結合紙杯的符號化設計,豐富品牌的視覺辨識度,並加入發展年份強化專業經驗累積。同時發展中英文雙語的品牌書、系列產品目錄摺頁與企業禮物協助在國際展出中清楚溝通品牌精神。

Creative Director
Chih Ling Wang
Designer
Yun Fang Liu

Logo

JY_Logo.jpg

Visual Identity

JY_VI_1.jpg
JY_VI_2.jpg

Application

JY_AP_1.jpg

Brand Book

JY_BB_01.jpg
JY_BB_02.jpg
JY_BB_03.jpg
JY_BB_04.jpg
JY_BB_05.jpg

Catalog

JY_CT_1.jpg
JY_CT_2.jpg

Photography

JY_PH_1.jpg
JY_PH_3.jpg
JY_PH_5.jpg
JY_PH_2.jpg
JY_PH_4.jpg
JY_PH_6.jpg

Product

JY_AP_8.jpg