Established in 1997, Jiun Yo Co., Ltd has 20 years of experience in packaging design and customized product development; it mainly sells eco-friendly packaging products to clients in Europe and the United States. Holding the vision to offer its global clients more holistic, and integrated professional packaging solutions, the company decided to redesign its brand image to redefine its core values: professionalism, innovation and environmental responsibility.
We decided to incorporate the company name into the brand identity, so that it’s easy for people to pronounce and remember. “J” of Jiunyo is transformed into the image of rolled paper to symbolize food packaging, and the year “1997” is shown to reinforce the company’s professional experience; both helped enhance recognizability of the brand image. A bilingual brand book, leaflets of product ranges and corporate gifts are created to help the company accurately communicate its brand values at international trade fairs.
品牌識別設計的概念以俊侑全名呈現，有助發音及記憶。將 JIUNYO 的字母 J 以紙捲包裝的意象結合紙杯的符號化設計，豐富品牌的視覺辨識度，並加入發展年份強化專業經驗累積。同時發展中英文雙語的品牌書、系列產品目錄摺頁與企業禮物協助在國際展出中清楚溝通品牌精神。
- Creative Director
- Chih Ling Wang
- Yun Fang Liu