With the aim of making Fruitful Food a leading vegetarian restaurant brand, we chose the concept of greenhouse for its space identity and built a comprehensive plan covering space concept, content communication and visual design. Fork and sprout are adopted as the main motifs for Fruitful Food’s brand identification to deliver its message of nature, sustainability and life, creating a rich visual language. Illustrations, images and slogans to promote healthy diet are all blended into the space to generate energy and joy. ENJOY VEGGIE LIFE!