福利川菜
Fuli Sichuan Cuisine has enjoyed a good reputation for over 40 years. We integrated chili graphics and the Chinese character of “chuan” to make its solid-looking visual identity and the ones of Fuli Sichuan Cuisine and Fuli Sichuan Banquet.
福利川菜為享譽40餘年的老字號品牌。我們將辣椒元素與「 川」字的筆畫結合出如石頭般扎實與穩固的品牌識別設計，並延伸出「川料理」與「福宴館」的識別系統。
- Creative Director
- Chia-Hsiao Shih
- Designer
- Elica Tzeng
