ONF is more than a lighting brand; it is a new living concept. ONF intends to help people enjoy the balance of life when switching the light between ON and OFF. In the moments of our daily life, ONF searches for the lighting most needed in our everyday life. From branding, naming, packaging, brand visual identity, product video to full online presentation of brand concept, through developing a website which combines content and dynamics, our design allows consumers to have further interaction with the content and deeper understanding of the products, which are available for them to order directly online.