Good Tea Anywhere

淡然有味袋茶系列

We defined Renaissance of Taste’s tea-tasting philosophy as “gently, quietly, slowly and heartily,” and transformed such into a logo consisted of four tea bowls to express its Renaissance tea-tasting ideas. The packaging colors are taken from Chinese literature on tea sets and tea liquid to show the “beauty of natural tranquility.” Chinese calligraphy and paintings on the tea bags are the fruit of collaboration with local artist Li Hsiao-kun. They express the free spirit of the “Good Tea Anywhere” series: tea tasting is for anywhere, anyone, anytime.

為淡然有味茶文化會館定義出「細、靜、慢、活」的品茶哲學,並轉化出四個茶碗側面所組成的的品牌符號,傳遞品牌所提倡的品茶文藝復興精神。包裝所選用的色彩,取自中國詩詞中形容茶具及茶湯的典故,展現「自然寧靜之美」的核心精神。袋茶設計則與李蕭錕老師跨界合作,將「處處喝好茶」系列隨處、隨人、隨時品茗的自在意境,透過濃濁淡透的水墨筆韻揮灑而出。

Creative Director
Chih-Ling Wang
Chia-Hsiao Shih
Designer
Yu-Tzu Huang

Packaging

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Visual

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Tea Can Gift Box

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