Kai Fun Together

開飯川食堂

Kai Fun Together is a young Sichuan culinary brand under the Eatogether Corporation. We brainstormed this project based on the idea that “spicy food makes you happy.” Common Sichuan food ingredients, such as Sichuan peppercorn and chili pepper, are transformed into personified fans of spicy food. The dishes have humorous names, too. The scroll-down menu website is designed to remind users of a fun dining experience.

開飯是饗賓餐飲集團旗下的年輕川菜品牌,以「吃辣很開心」為核心訴求,規劃出輕鬆、好玩的形象,設計以花椒和辣椒....等川菜料理元素來構成人臉的有趣主視覺,生動表現吃辣的沉醉表情,也在菜色命名上,作了許多幽默詮釋。下滑式的網站設計以菜色介紹為主,讓人產生點餐時的有趣聯想。

Creative Director
Chia-Hsiao Shih
Designer
Yu-Tzu Huang

Logo

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Application

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Signage

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Web Design

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