愛腦中心
In collaboration with AcroViz Technologyl, we crafted the brand identity for iBrain Center — a new brain health management hub. This is more than a scientific space for dementia prevention; it’s a place for daily practices that enhance quality of life and foster emotional connection.
Through AI-powered personalized training, scientific brain age assessments, and cognitive enhancement programs—integrated with physical training, cognitive stimulation, and mindfulness—iBrain Center helps you protect your brain and nurture your well-being from the inside out.
Our design concept seeks to evoke a sense of care, trust, and companionship in every interaction, from identity design to color application and visual storytelling.
Care: The logo features a brain icon formed by hearts, gently reminding us that what we care for isn’t just an organ, but the whole person.
Trust: The color palette—calm yet vibrant blues and oranges—conveys a balance of professionalism and approachability.
Companionship: Friendly, characterful illustrations represent team, partner, and friend—walking with you on your journey to better health.
與上頂醫學合作，打造全新腦健康管理據點 —愛腦中心 iBrain Center 品牌形象。這裡不只是預防失智症的科學空間，更是一個關於「生活品質」與「情感連結」的日常練習場。透過 AI 智能個人化訓練、科學化的腦齡檢測與認知促進，搭配體能 × 認知 × 正念三效合一方案，從腦開始，全面守護你的身心靈。
設計概念期待每位來到這裡能夠感受到 「關愛」、「信任」與「陪伴」，從識別設計、色彩應用到視覺溝通一步步傳遞理念。
關愛：Logo 以「愛心」組成的大腦圖像，溫柔提醒我們照顧的不只是器官，而是一個人的整體狀態。
信任：色彩選用平靜而鮮明的藍色與橘色，傳遞專業與親和兼具的服務特質。
陪伴：人性化的插畫角色們象徵「團隊、夥伴與朋友」，陪你一起在健康路上前行。
- Creative Director
- Chia-Hsiao Shih
- Designer
- Yu-Tzu Huang
- Project Manager
- Dodo Liu
