林業與自然保育署
After being upgraded to the Forestry and Nature Conservation Agency, the goal is to achieve the vision of "Ecological Taiwan, Sustainable Forestry." In the future, efforts will not only continue existing forestry and nature conservation work but will also prioritize environmental protection, economic development, and social justice. This includes strengthening forest and natural carbon sinks for the sustainable sharing of the forest ecosystem's service values.
"Harmonious Coexistence of Humans and Nature, Shared Environmental Well-being, and Collaborative Sustainability.” summarize the design concept of the project. With a compassionate approach to nature, they aspire to foster an enduring and mutually beneficial life.
The symbol in the identification design represents both a person and a tree, echoing the original emblem of the Forestry Bureau. It is transformed into the new identification of the Forestry and Nature Conservation Agency, featuring "Wood, Forest, Mountain, and People Prosper Together." This connects to the past developments and imbues a new sustainable vision, emphasizing the harmonious coexistence of humans and nature.
The brand's patterns, through various forms of imagery and brushstrokes, encompass levels of genetic diversity, species, ecology, landscapes, culture, and the diverse aspects of life. This aims to portray the cyclical and sustainable facets of biodiversity.
林務局升格為林業及自然保育署後,為了實踐「生態臺灣 永續林業」的願景,未來除了持續推動既有林業及自然保育業務,更將從環境保護、經濟發展和社會公義的面向出發,強化森林及自然碳匯,永續分享森林生態系服務價值。
囍樹團隊以「人與自然和諧共生、共好環境、共創永續」為設計概念,期許以仁德之心對待自然,一切生生不息而有共好的生活。
識別設計中間的符號是人也是樹,呼應原本林務局的標誌,並轉化為新的林業與自然保育署識別中「木、林、山、人共榮」,串連過往的發展,並賦予新的永續願景,人與自然和諧共生。
品牌輔助圖紋透過影像及筆觸的不同形式,涵蓋基因、物種、生態、地景、文化與生活各種生命的層次,以表現生物多樣性的循環永續面貌。
- Creative Director
- Chih-Ling Wang
- Designer
- Yun-Fang Liu
- Project Manager
- Dodo Liu