Auspic Select

恆成紙樣

A "cultural notepad" of sense and sensibility – the makeover of Auspic Paper’s paper sample book. From the evolution of history to contemporary trends, paper offers a microscopic view of different eras as it’s spread in every microvascular of civilizations. It made us wonder: in addition to the practical use as a pre-printing tool, could sample paper books also be read and collected? The question was answered by Cizoo’s design of a "cultural notepad." The unique and refreshing paper sample book embodies Auspic’s paper selection philosophy, shares knowledge about printing and lists detailed information required for design and usage. Moreover, we want to make the paper sample book a documentation to be kept, a mini exhibition on paper, as well as a cross-generational cultural database – it will enrich our lives again and again every time we read it.

Each paper has its characters like human beings. It carries the spirit of the visual statements on the surface like a human being’s temperament and inner qualities. Different expressions of the same outfit can be brought out when worn on different people, just like different interpretations of the same image can be generated when printed on different papers. We divided Auspic’s self-made and imported papers into four categories and invited four figures to represent each of them: Kuo Cheng-meng is a promotor of Taiwan’s "green healing" power; Hsiao-mei Ho is a socially conscious performing artist; Jam Wu gave the traditional art of paper-cutting a contemporary look, while Jason Huang’s NGO that tackles marine environment issues with innovative solutions and entrepreneurship. Their spirits and characters are displayed on different papers and conveyed to the public through Gu Bi-ling’s text and Liu Chen-Hsiang’s photos.

一本兼具理性專業與感性人文的「文化記事本」

紙張,是每個時代的微物觀,文明的每一條微血管都有紙張浸潤其中,透過紙張看見歷史演進,更看見當代的脈動。讓我們重新思考紙樣本的設計中除了兼具印前的工具用途之外,是否可以在使用中再次被閱讀與被收藏。

因此囍樹提出了「文化記事本」的設計企劃,這是一本不同於以往的紙樣,除了表達恆成紙業的選紙主張、分享紙張印刷知識、設計使用中所需的細節之外,我們更希望讓這本紙樣成為一件可以留下來的紀錄,一本紙上的展覽,一個跨世代的文化養分資料庫,在每次的翻閱中再次豐富我們的生活。

紙性,猶如人的氣質。紙是表面視覺陳述的內裏,彷彿人的氣質與內在,同樣衣服,在不同人身上有不同樣貌,同樣圖像,在不同紙張上有著不同詮釋。我們將恆成自造與進口的紙張分為四大類,對應每一類紙張,邀請四位代表人物,分別是推動臺灣為「綠色療癒」場域的郭城孟、極具社會意識的表演藝術創作者何曉玫、賦予剪紙當代風貌的藝術家吳耿禎及以創新創業面對海洋環境惡化問題的黃之揚。透過古碧玲小姐的文字採訪與劉振祥先生影像攝製,將代表人物的精神與特質,在不同的紙張上展現並傳遞給大眾。

Creative Director
Chia-Hsiao Shih
Designer
Yun-Fang Liu
Yo-Hsin Lin
Project Manager
Pei-Lin Yang

Cover

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Visual Identity

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Editorial

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Design

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Package

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