Rong Cuisine

Rong Cuisine is a sub-brand of Michelin one star restaurant Xin Rong Ji in China. While Xin Rong Ji’s is famous for its high-end seafood from East China Sea, Rong Cuisine is a more casual brand featuring street food stall-style seafood. Based on the concept of nostalgia for the simple taste from East China Sea, we developed Rong Cuisine’s brand identity—the four key tastes: taste of the ocean, taste of freshness, taste of the season and taste of home. The brand image of this new restaurant is embodied in the freehand style Chinese ink illustration presenting, a simplistic presentation of the nostalgic taste from East China Sea.