Forest Project Exhibition

徐冰・木林森計畫展覽

The cross-national Forest Project was initiated by contemporary Chinese artist Xu Bing. Through this art project, he encourages children to practice the “trinity” of art, environmental protection and economic flow. Cizoo was fully involved in the project since the very beginning. Aside from designing the visit route and the visual aura, we combined the trees drawn by the children and Xu Bing to make a unique visual theme for the exhibition’s origami invitation, guided books, direction banners and souvenirs. We also designed a website where adults may buy kids’ charity paintings as a way to give back.

木林森是中國當代藝術家徐冰所發起的跨國藝術計畫,引導孩子從創作中實現藝術、環境護育、經濟循環這三位一體的理念。自策展初期全程參與展覽動線規劃與展廳視覺溝通設計,將孩子與徐冰所畫的樹木融為一體,創造出獨特的主視覺,從立體的摺紙邀請卡、導覽手冊、路旗設計、展覽商品開發、到線上購畫的網站,同時讓大人與孩子們透過展覽而進一步實際參與購畫的藝術行動,為公益盡一份心力。

Creative Director
Chih-Ling Wang
Chia-Hsiao Shih
Designer
Yu-Tzu Huang
Elica Tzeng
Yu-Ting Huang
Kame Syu
Design Assistant
Dodo Liu
Copywriter
BB Wang

LOGO

ForestProject_Logo.jpg

Visual Identity

ForestProject_Visual_identity.jpg

Application

ForestProject_Applications_01.jpg
ForestProject_Applications_02.jpg
ForestProject_Applications_03.jpg
ForestProject_Applications_04-1.jpg
ForestProject_Applications_05-1.jpg

Web Design

MLX-branding-1.jpg
MLX-branding-2.jpg
MLX-branding-3.jpg

Exhibition Plan

ForestProject_Applications_10.jpg
ForestProject_Applications_11.jpg
ForestProject_Applications_12.jpg
ForestProject_Applications_13.jpg

Exhibition Space

ForestProject_Applications_14.jpg
ForestProject_Applications_15.jpg
ForestProject_Applications_16.jpg
ForestProject_Applications_17.jpg
ForestProject_Applications_18.jpg
ForestProject_Applications_19.jpg
ForestProject_Applications_20.jpg
ForestProject_Applications_21.jpg

Product

ForestProject_Applications_06.jpg
ForestProject_Applications_07.jpg
ForestProject_Applications_08.jpg
ForestProject_Applications_09.jpg