Fruitful Food

果然匯

With the aim of making Fruitful Food a leading vegetarian restaurant brand, we chose the concept of greenhouse for its space identity and built a comprehensive plan covering space concept, content communication and visual design. Fork and sprout are adopted as the main motifs for Fruitful Food’s brand identification to deliver its message of nature, sustainability and life, creating a rich visual language. Illustrations, images and slogans to promote healthy diet are all blended into the space to generate energy and joy. ENJOY VEGGIE LIFE!

打造果然匯成為全新的蔬食生活品牌,以自然溫室為空間識別的場景設定,豐富的蔬食饗宴從空間形象概念、內容溝通、視覺設計進行整體規劃,品牌識別設計結合叉子與植物新芽的意象呈現自然、永續、生活的核心理念,並發展出如茂密花園般的視覺語彙,同時將健康飲食的標語結合插畫與影像呈現在空間中,創造活力匯集的嶄新樂活。ENJOY VEGGIE LIFE!

Creative Director
Chih Ling Wang
Designer
Shi Wen Huang

Logo

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VI

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Poster

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POP

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Product

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Photography

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Store Identity

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