The goal of Taidah Entreprenuership Center is to establish the mechanism and environment for NTU faculty and students to start new business. The spirit is to support students when they are implementing their ideas to start their business and to help their business take off by providing resources they need. The brand identity is designed to focus on the image of transformation and amplification. It symbolizes Taidah Entreprenuership Center’s role as a supporter to students when they are transforming from small to big and to growing something out of nothing with unlimited possibilities.