Fuli Sichuan Cuisine

福利川菜

Fuli Sichuan Cuisine has enjoyed a good reputation for over 40 years. We integrated chili graphics and the Chinese character of “chuan” to make its solid-looking visual identity and the ones of Fuli Sichuan Cuisine and Fuli Sichuan Banquet.

福利川菜為享譽40餘年的老字號品牌。我們將辣椒元素與「 川」字的筆畫結合出如石頭般扎實與穩固的品牌識別設計,並延伸出「川料理」與「福宴館」的識別系統。

Creative Director
Chia-Hsiao Shih
Designer
Elica Tzeng

Logo

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Pattern

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Application

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Signage

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Packaging

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