Chang Ying
Chang Ying is a designer brand of handmade bags in Taiwan. To demonstrate its pursuit of “pure twist,” we blended the concept of “weaving” into the brand’s letters and graphics, and introduced one natural element like flower or grass to each seasonal collection. A branding website has been developed to reveal the fineness and uniqueness of this hand-knit art.
張穎為台灣手工定製包的設計師品牌。在追求「Pure twist」的概念中，我們將「編織」的關鍵意象轉化為品牌標準字與識別設計，在產品形象視覺中將每季包款結合自然與手工定製的特色，轉化為與花、草...等大地植物融合的表現手法，同時透過形象網站將手工編織藝術的細膩與獨一無二完整呈現。
- Creative Director
- Chia-Hsiao Shih
- Designer
- Fred Tsai
- Web Developer
- Jerry Lin
- Peyton Chiang
