Fashion Guide i:Made By Us

Fashion Guide i:Made By Us

I: Made By Us is founded by Fashion Guide in Taiwan. With its products catering to consumers’ needs, we chose the letter “i” to represent “every special me and every acknowledgement of me.” The packaging contains “i” in many different fonts that suggest the company’s core value. A variety of color themes have been used.

i:Made By Us 為時尚美容網站Fashion Guide的自創品牌。產品研發從消費者的真正需求量身打造,因此命名為字母「i」,代表「每一個獨特的我與看見我的力量」,包裝形象以多樣式的字母 i 組成主視覺,清楚傳達重視消費者需求的核心概念,並發展出一系列的包裝色彩應用。

Creative Director
Chia-Hsiao Shih
Designer
Elica Tzeng

Logo

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Visual Identity

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Packaging

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