Yuan Ben Shan

元本山海苔全系列包裝

Yuan Ben Shan is a thirty-year-old brand developed by Lian Hwa Foods Corp. Throughout the years its packaging has become less unique and unified. We retained the company’s traditional seaweed folds, and redeveloped the visual presentation of its mottos, such as “Healthy as Mountains” and “Trustworthy as Mountains.” We hope to reignite Yuan Ben Shan’s old impression of “Authentic as Mountains.”

元本山為聯華食品發展三十年的老品牌,為了解決產品包裝形象在通路中漸漸模糊與一致性不足的問題,我們在最初的識別設計中加上海苔摺頁元素,重新發展包裝視覺,並且在包裝中重新溝通「健康如山」、「誠信如山」... 等品牌核心價值,皆為了讓消費者再次找回記憶中「原本是座山」的品牌意象。

Creative Director
Chia-Hsiao Shih
Designer
Di-Chun Chen

Logo

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Visual & Pattern

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Packaging

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