In order to shape the international brand image of Originator Lighting Design Consultant, we decided to use its abbreviation “OLDC”. Starting from the idea that “no lighting, no architecture”, we designed the brand’s own font consisted of dim light to reinforce the close interactive relationship between lighting and architecture. We hope to deliver the OLDC’s goal—bring comfortable, warm illumination to buildings and gradually improve the next generation’s life.
為了塑造原碩照明Originator Lighting Design Consultant 的國際形象，以「OLDC」的縮寫名稱重新對外溝通，將「沒有光，就沒有建築」的發想原點，轉化為微光襯托的品牌標準字，點出光與建築相互襯托的緊密關係，並期許為建築注入的舒適照明，能潛移默地影響下一代的生活。
- Creative Director
- Chih-Ling Wang
- Chia-Hsiao Shih
- Yu-Tzu Huang