Renaissance Of Taste

淡然有味茶文化會館

We defined Renaissance of Taste’s tea-tasting philosophy as “Gently, Quietly, Slowly and Heartily,” and transformed such into a logo consisted of four tea bowls to express its Renaissance tea-tasting ideas. The packaging colors are taken from Chinese literature on tea sets and tea liquid to show the “Beauty of Natural Tranquility.”

為淡然有味茶文化會館定義「細、靜、慢、活」的品茶哲學,並轉化出四個茶碗側面所組成的的品牌符號,傳遞品牌所倡導的品茶文藝復興概念。包裝所選用的色彩,取自中國詩詞中形容茶具及茶湯的典故,展現「自然寧靜之美」的核心精神。

Creative Director
Chia-Hsiao Shih
Designer
Yu-Tzu Huang

Logo

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Visual

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Packaging

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