淡然有味茶文化會館
We defined Renaissance of Taste’s tea-tasting philosophy as “Gently, Quietly, Slowly and Heartily,” and transformed such into a logo consisted of four tea bowls to express its Renaissance tea-tasting ideas. The packaging colors are taken from Chinese literature on tea sets and tea liquid to show the “Beauty of Natural Tranquility.”
為淡然有味茶文化會館定義「細、靜、慢、活」的品茶哲學,並轉化出四個茶碗側面所組成的的品牌符號,傳遞品牌所倡導的品茶文藝復興概念。包裝所選用的色彩,取自中國詩詞中形容茶具及茶湯的典故,展現「自然寧靜之美」的核心精神。
- Creative Director
- Chia-Hsiao Shih
- Designer
- Yu-Tzu Huang