Yizensian Restaurant

一陣湘食家

Yizensian Restaurant combines traditional Hunan food with modern food ingredients to show a new culinary flavor. Its logo contains standard Chinese characters with a twist to suggest the aroma of food. Clouds, swallows and goldfish searching for that very aroma in a blue water-ink background also suggest some fun. The space, graphics, tableware and staff uniforms give this Chinese restaurant a refreshing look.

一陣湘食家將傳統湘菜的老手藝與當代的食材結合,為湘菜帶來新的風味,品牌識別從中文標準字體的尾端,勾勒出餐桌上瞬時飄香的意象,以藍色水墨的雲紋和燕子,金魚視覺表現尋找陣陣香味的視覺趣味,整體品牌形象從空間、 視覺、器皿到服裝呈現新的中式餐飲風貌。

Creative Director
Chih-Ling Wang
Designer
Yu-Tzu Huang

Logo

Yizensian_Logo_01.jpg

Visual Identity

Yizensian_Visual_Identity_01.jpg
YZX_list-1.jpg

Application

Yizensian_Applications_01.jpg
Yizensian_Applications_02.jpg
Yizensian_Applications_03.jpg
Yizensian_Applications_04.jpg

Photography

Yizensian_Photography_01-1.jpg
YZX_01-1.jpg
YZX_02-1.jpg
YZX_03-1.jpg

Store Identity

Yizensian_Space_01.jpg
Yizensian_Space_02.jpg
Yizensian_Space_03.jpg

Signage

Yizensian_Signage_01.jpg
Yizensian_Signage_02.jpg