駕勢通
MOTOGO is a mobile lifestyle community brand tailored for Hong Kong.Whether you’re commuting, traveling, or shopping for leisure, MOTOGO offers exclusive deals to make everyday life more convenient and meaningful.
Naming Philosophy “MOTOGO” carries multiple layers of meaning—
MO = More More possibilities and smarter choices
TOGO = To go A sense of freedom to go anywhere
MOTO = Motive The rhythm and drive of life
The Chinese name emphasizes that it’s not just about moving but moving forward with style, intention, and flow.
Design Concept The logo is inspired by the three O’s in “MOTOGO,” transformed into three interwoven, flowing oval forms representing connection、Interaction and movement with everyday life.
MOTOGO 駕勢通是一個專為香港市場量身打造的行動生活社群品牌，無論是駕駛通勤、悠閒旅遊，或購物休閒MOTOGO 都能提供專屬優惠，讓生活更便利，消費更有感。
命名哲學： MOTOGO 的多重語意，充滿行動力與態度的名字。
MO = More：更多可能行與選擇。 TOGO = 出發：哪兒都能去的自由感 MOTO = 駕馭：生活的節奏與動能
中文名稱「駕勢通」則強調，不是單純移動，而是帶著風格與掌控，持續前行。
設計概念： LOGO 設計取自 MOTOGO 中的三個 O，化為三個交錯、持續流動的橢圓圖形，象徵：人與人之間的連結、與生活的互動、移動中的節奏與進行式。
- Creative Director
- Chia-Hsiao Shih
- Designer
- Yen-Jen Chen
