CEIG Core Economy Investment Group Limited is an investment company traded on the Hong Kong Stock Exchange. The company’s motto is "follow heart-oriented core values.” It believes that investment and wealth management should always be heart-oriented even if it’s an industry of numbers and figures.

In terms of brand positioning, core is the motif used to generate more thought-provoking and innovative design ideas to create the brand’s image. The initials of the company’s core values (considerate, experienced, ingenious, genuine) are smartly integrated into the logo, adding warmth to the inorganic numbers and highlighting human-oriented services in the world of investment.

The brand’s webpage is designed based on the concept of the organism of a core. Micro-motion effects, time differences among the hyperlink icons, and ripples generated by the cursor are designs ideas adopted to feature the organic, innovative, and humanized nature of the brand spirit while enhancing CEIG’s brand identity.