Yi Yun Art

異雲書屋

Yiyun Art’s vision is to promote refined interpretation of ancient Chinese writers’ lifestyle, extend and revive the cultural spirit, while keeping it relevant to modern lifestyle. We are inspired by the constantly changing shape of clouds, so we transformed the simplified Chinese character of cloud (“yun”) into a unique brand identity and visual image to symbolize how culture can be passed down and constantly updated. Meanwhile, as brand advisor, we participated in the development and planning of the brand’s exhibition concept, visual image design and art direction. From content to image, Yiyun’s aesthetics is presented to the full.

異雲書屋致力於推廣及演繹精緻的中國文人生活美學,並將文化精髓延續與再生,同時與當代生活連結。設計概念以無限幻化的雲為意象,將「云」字發展為獨特的品牌識別和視覺形象,展現文化不斷延續與創新的可能性。同時以品牌顧問參與展覽概念策劃、視覺形象設計,空間與藝術品展演的藝術指導,從內容溝通到形象呈現完整傳遞異雲的美學觀點。

Creative Director
Chih-Ling Wang
Designer
Yo-Hsin Lin
Photographer
Chia-Wei Liao
Hai-Ling Wang
Kat Leung
Image Provider
Yi Yun Art

Logo

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Pattern

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Application

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Exhibition & Display Consultant

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