Kaifun’s modern Sichuan dishes are fresh, aromatic, numbing and spicy, making you always want to come back for more! From the entrance of the restaurant to its visual design, color combination and interior styling, we created a new space identity for Kaifun to enhance the uniqueness and memorability of the brand’s space.

The modern and partially opaque bamboo forest introduces the background of the brand character – Mr. Panda. The duotone illustrations on the murals demonstrate various techniques of Sichuan cuisine and recreate the lively scene in a Sichuan food court. Chinese characters for different tastes are integrated in the installation composed of plates and bowls. When bright, fun visual vocabulary meets modern Chinese-style interior design, Kaifun becomes the perfect place for the younger generation to have new Chinese food brand experiences.