W Square at Hongqiao, Shanghai is the headquarter park of the group. The corporate identity design is composed of four Ws pointing out to the four directions, to convey the vision and expectation that all employees working together to expand the business into all directions. It is further developed into a complete outdoor indicator system, which integrates the concept, visual presentation, material into architecture and landscape to achieve the general image of the park.
位於上海虹橋的W Square 為集團的總部園區，W Square 識別設計概念以四個W交互串連, 開放與向外的意象傳達齊心向外發展的願景, 同時期許全體同仁能團結互助，多方發展。由此發展出完整的戶外指標系統，從概念、視覺、材質與建築及景觀融合，達成園區的整體形象。
- Creative Director
- Chia-Hsiao Shih
- Elica Tzeng