The mission of NTUCEP is to prepare students for becoming future entrepreneurs. The idea is to encourage students to get involved with interdisciplinary learning, integrate and implement what they have learned, and show their entrepreneurial spirit of being creative and not afraid of failure. The brand identity is designed to feature the image of breaking the mold and exploring future possibilities. It symbolizes NTUCEP’s spirit of unleashing students’ potential, encouraging them to break the mold and be brave to develop their future while keeping their original goals in mind.