ONF is more than a lighting brand; it is a new living concept. ONF intends to help people enjoy the balance of life when switching the light between ON and OFF. In the moments of our daily life, ONF searches for the lighting most needed in our everyday life. From branding, naming, packaging, brand visual identity, product video to full online presentation of brand concept, through developing a website which combines content and dynamics, our design allows consumers to have further interaction with the content and deeper understanding of the products, which are available for them to order directly online.
ONF光之間，不只是燈具品牌，更是一種新的生活概念。希望在光 ON與OFF的轉換之間，享受生活兩端的平衡，在日常的片刻中，尋找最貼近每天所需的生活光品。從品牌企劃, 命名，產品包裝, 品牌形象視覺, 產品影片到網站完整呈現品牌概念, 透過發展內容與動態結合的網站, 讓消費者進一步與內容互動，深入了解產品特點, 進而透過線上直接訂購。
- Creative Director
- Chih-Ling Wang
- Yuting Huang
- Gui Ping Syu