85ºC

85度C

Rooted in Taiwan, 85ºC has thrived over the last decade with its delicious pastry. To gain a more international and younger clientele, the company decided to renew its brand identity system, including packaging, product photos, staff uniforms and shop spaces. Energetic red, heart-warming grey and various stripe arrangements turn this brand into a modern, international and friendly one. The“85 Family” mascots have also been created to bring new energy to the stores.

十年來85ºC以蛋糕烘焙扎根台灣,為了讓品牌發展更國際化和年輕化,全面打造新的品牌形象,從品牌識別,包裝系統,產品攝影,制服,到空間形象進行整體規劃。以充滿朝氣的紅色和溫暖的暖灰色搭配豐富的線條組合,營造現代、國際又親民的品牌形象,同時打造「 85一家」公仔,為品牌注入全新元素。

Creative Director
Chih-Ling Wang
Chia-Hsiao Shih
Designer
Elica Tzeng
Yuting Huang

Logo

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Brand Spirit

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Pattern

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Application

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Daily Coffee Story

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Photography

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Store Identity

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Packaging

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Product

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