Yizenisian Restaurant

一陣湘食家

Yizensian Restaurant combines traditional Hunan food with modern food ingredients to show a new culinary flavor. Its logo contains standard Chinese characters with a twist to suggest the aroma of food. Clouds, swallows and goldfish searching for that very aroma in a blue water-ink background also suggest some fun. The space, graphics, tableware and staff uniforms give this Chinese restaurant a refreshing look.

一陣湘食家將傳統湘菜的老手藝與當代的食材結合,為湘菜帶來新的風味,品牌識別從中文標準字體的尾端,勾勒出餐桌上瞬時飄香的意象,以藍色水墨的雲紋和燕子,金魚視覺表現尋找陣陣香味的視覺趣味,整體品牌形象從空間、 視覺、器皿到服裝呈現新的中式餐飲風貌。

Creative Director
Chih-Ling Wang
Designer
Yu-Tzu Huang

Logo

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Visual Identity

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Application

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Photography

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Store Identity

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Signage

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